About me.

I'm an eCommerce Growth Marketer and the director of Chorus Collective, focussed on driving revenue for online stores.

I started my career in the law before moving to New York for several years, working in sales and strategy at digital agencies, with clients including West Elm, FIJI Water and Spotify. Returning to Melbourne, I drove strategic initiatives to grow clients including Sportsgirl, Sussan, Mecca, Nike and Vinomofo before branching out on my own in 2016.

As a consultant, I've worked with some of Australia's most exciting growing brands including Nimble Activewear, juliette hogan, Kat the Label & the memo. I specialise in the Shopify and Shopify Plus platforms, both in platform, data & analytics and digital marketing strategy.

I love constantly learning, so I'm a hands-on consultant - that means strategy that actually gets actioned. Some call me a "digital Swiss army knife", with a skillset spanning strategy and analytics, design and code. I get into the execution side and collaborate closely with client teams as well as my network in Chorus Collective.

eCommerce is an exciting and collaborative industry - I love sharing my experiences with the wider community and often speak at various industry events including Melbourne Shopify Meetup, Melbourne eCommerce Meetup and the Add to Cart podcast. I’m an active member of some wonderful womens’ business groups including She Mentors and Women in Shopify.

I've recently launched an online course called Google Analytics for eCommerce, where I teach the fundamentals of GA as they relate to eCommerce, and how to analyse data to generate actionable insights to grow your revenue.