Shopify Editions went live last week, announcing a host of new and coming soon features along with a super high-tech animated rollercoaster video to get us all excited about where eCommerce is heading. Here’s my short & sweet take on what will matter most to your online store.

I asked a few clients and colleagues what their top questions on GA4 were and I'm here to answer them for you, in a short read.

Google has recently announced that they will be sunsetting Universal Analytics on July 1 2023, which gives us just over 12 months to prepare. This means any Shopify store with a Universal Analytics account should be setting up on GA4 as soon as possible to minimise disruption and reduce manual handling of data between the two versions of the platform.

As Apple continues its rampage in the name of privacy, it can seem like digital marketers can't catch a break. First, iOS 14.5 allows users to 'opt out' of tracking for Facebook Ads, resulting in reported ROAS plummeting and attribution issues-galore. Now iOS15, expected to land as soon as September, will target email, offering the user greater control over how email senders can track their engagement and identity.

Back in June at the WWDC, Apple flagged some big privacy changes were abound. With their latest iPhone iOS 14 update, Apple has effectively kneecapped the Facebook pixel.

“I have a Google Analytics account, but I never really look at it.” I hear this from store owners time and time again. And I get it. Besides Google Analytics being not the most user-friendly platform ever (so much data, like, everywhere), we’re all time-poor when running an online store.